Are you scared of not knowing what to do when it comes to marketing on Facebook? This is a common problem faced by people who haven’t learned about this form of campaign. Thankfully, this article simply and efficiently explains what it takes to create an effective campaign, so read on. Increase customer engagement by commenting on the things they post on your Facebook wall. You need to monitor your wall, and any direct messages you receive. Share your thoughts at arthurlovell.com, particularly if it is a customer service issue. Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you’re marketing in the fist place http://www.hvacfrederickmd.com/. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind. All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits. Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic. Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give a Global Search Engine Optimization Manager Marriott an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle. Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes! Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company. Be sure that you’re trying hard to put a personality behind your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Have some personality, but continue to be professional. Always make sure to allow comments on your Facebook pages. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers. You should post videos regularly on Facebook. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog. Post content regularly. Businesses that do not update Facebook at all are sometimes assumed to be shrinking or out of business. Businesses that post rarely are seen as lackadaisical or too casual. Try and post a few times a week to stay fresh in people’s minds without being there every single day. Do not place any images on the cover of your page that are not good quality and/or are not relevant to your business. You may see a nice picture that you think people will love, but it won’t make any sense to post it if it has nothing to do with what you are selling. Don’t let Facebook negativity bring your brand down. It’s tough facing negativity. The immediate response, if you follow through, is often defensiveness or negativity in return. That won’t help your Facebook marketing. You need to approach negativity with poise. Take the higher road and respond politely and meaningfully. Your fans will take notice. Offer Facebook fan only special deals and discounts. People love feeling like they are part of an exclusive group. If you give offers that only those that are fans can take advantage of, then you are helping build some real brand loyalty among your fans. They’ll definitely pay attention for more opportunities. Include your logo in your profile photo on your Facebook business page. Don’t change it too frequently as it is what your fans will associate with your brand, therefore highlighting your posts in their news feed. If you continually change it, they may become confused and ignore your posts. Put some real monthly targets in place to measure the success of your Facebook marketing efforts. For example, you can use your Facebook page to promote new products or achieve a certain level of sales. If you find yourself falling short of your goals, try to come up with some new ideas for marketing your company. Use images wherever you can on your Facebook page and posts. This is a very visual social media platform, much more so than Twitter or LinkedIn. Perhaps only Pinterest is more visual in nature. Because of this, to get the most value out of your Facebook marketing, you need to have an image strategy. It’ll help you succeed. Target your followers on Facebook according to their geographic location. For followers who live near your business location, offer walk in specials that will encourage purchases. Give information about local events that are near your store and encourage your potential customers to stop by and visit while they are in the area. Whether you’re marketing clothing or seminars, nightclubs or landscaping services, Facebook can make or break you. When done right, a social media campaign can bring you huge profit gains. The knowledge you have after reading this article should help you find success thanks to a well thought out Facebook campaign.